Building
the space
in between

Precision Timber is a specialist playground development company based in England, crafting bespoke outdoor play environments that blend natural timber craftsmanship with considered spatial design.

As Digital Marketing Lead, the mandate is to build a compelling digital presence that communicates Precision Timber's craft, values, and work to clients, specifiers, and communities across England — while Gabbibada Ltd is being built in parallel.

The work is a live exercise in a core discipline: taking a company with genuine craft heritage and giving it the digital vocabulary it deserves — so the quality of the work online matches the quality of the timber in the ground.

LandWey is one of Nigeria's most ambitious premium real estate development companies — an organisation building not just properties, but a new language for how Africans relate to home ownership and property investment.

As Head of Creative, the mandate was total: own the visual and strategic identity of the brand across every surface — digital, print, campaign, and environment. I redefined what LandWey looked and felt like to the world, and built the creative infrastructure to sustain that standard at scale.

The work centred on a core conviction: that a premium real estate brand in Lagos should look and feel genuinely premium — not like a local approximation of a global standard, but something with its own authority, aesthetic, and voice.

Isimi Lagos is one of Africa's most ambitious luxury lifestyle projects — Nigeria's first exclusive polo and wellness country estate, spanning over 2 million square metres in Epe, Lagos, and powered by LandWey.

As Creative Head, my role was to define the visual and experiential language of a brand that had no precedent in Nigeria. Isimi is not a real estate product — it is a way of life. Membership by invitation only. 500,000 trees planted. Polo, wellness, architecture, and quiet luxury woven into a single living system.

The creative challenge was translating that vision into a brand that felt as elevated as the estate itself — compelling to a global audience while remaining deeply, authentically Nigerian in its soul and intention.

The Nod App is Canada's first social e-commerce platform built to intentionally recirculate $100M through 500+ Canadian Black-owned businesses — a movement disguised as an app, designed to transform everyday purchases into systemic community wealth.

As Senior Product Designer at Odiotech, I designed both the User App and the Admin platform — two distinct products serving two entirely different audiences, but sharing a single design language and a common mission.

The User App needed to feel empowering and intuitive: Radar (real-time discovery), NodWallet (community finance), Groups (collective buying), Care (anonymous giving), and Spin & Win (engagement rewards). The Admin platform needed power and clarity — tools for business owners to manage listings, track impact, and serve their community with confidence.

Odio Digital Inc is a Canadian digital marketing agency built on a single purpose: amplifying brands — turbocharging their digital marketing strategy for seamless scaling and measurable success.

As Director of Audio Visual, I led end-to-end AV production and creative direction across Odio's entire client portfolio — spanning brands across different sectors, each with its own voice, audience, and visual language.

The role required the rarest combination in creative work: technical mastery of the production pipeline and strategic clarity about what each brand needed to communicate. Not just making great-looking content — but making content that moved the needle for the brands it served.

MyQura — formerly MyCare Assistant — is a landmark healthcare initiative building Africa's first integrated care ecosystem: combining a caregiver app, training institute, ambulance service, and residential care centre under one brand built on compassion and technology.

As Creative Director, the work was transformational in the most literal sense — overseeing the evolution from MyCare Assistant to MyQura, a rebranding that required not just a new name but an entirely new visual language, brand architecture, and communication strategy befitting an organisation with genuine national ambition.

Healthcare creative demands a different register: warmth without sentimentality, authority without coldness, and clarity that works for families navigating some of the most important decisions of their lives.

Nord Motion is Africa's premier automobile corporation — a bold, continent-defining statement about what African industry can build and bring to market. The Nord Tank is its most rugged expression: a vehicle built to command attention, inspire confidence, and signal a new era for African motoring.

I directed the very first commercials that introduced the Nord Tank to the market — the launch films that would define the vehicle's personality before the world had ever seen it move. First impressions in automotive advertising are everything. There is no second chance to introduce a car. The commercials had to carry the full weight of that moment: the authority of the brand, the character of the vehicle, and the ambition of an African company announcing itself to the world.

This is the work that exists at the sharpest intersection of my craft — filmmaking, brand strategy, and commercial direction — all three disciplines required simultaneously, under the highest possible creative standard.

Role: System Programmer & Mobile Application Developer Architecting digital infrastructure and user-centric solutions to modernise the university's core systems and mobile applications. This dual role bridged backend system stability with frontend accessibility across the institution's digital ecosystem.

Architecture & Development: Designed, developed, and optimised software solutions to meet the evolving needs of the university's infrastructure, ensuring compliance with strict security and data protection policies.

Mobile Innovation: Spearheaded the full development life-cycle of university mobile applications, conducting rigorous testing on live devices and simulators to fine-tune the user experience.

Cross-Sector Collaboration: Partnered with diverse university departments to translate complex operational requirements into fluid, accessible digital platforms.

System Optimisation: Enhanced existing application libraries, refactored codebase for peak performance, and implemented critical design updates using Bootstrap to elevate usability.